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Versace introduces its new campaign starring two-time GRAMMY® Award-winning global superstar Sabrina Carpenter, bringing a fresh, contemporary perspective to the House’s timeless codes. Captured by acclaimed photographer Carlijn Jacobs, the visual narrative centres around La Vacanza 2025, celebrating the collection’s transformative pool-to-occasion spirit in a poolside atmosphere imbued with the classic language of Hollywood.
The images highlight Versace’s signature Tag bag in new animations echoing the character of the collection. With surroundings nodding at the emblems of Versace Home, the images illustrate La Vacanza’s expression of the Versace way of living and the House’s all-encompassing world from wardrobe to travel and homeware.
This marks Sabrina Carpenter’s second campaign with Versace, reinforcing her role as a muse for the brand’s new era.
"I have always felt empowered when wearing Versace. That is what Versace means to me—amazing clothes that empower individuals to express themselves in so many different ways. This La Vacanza collection is exactly that; it feels so free and exciting to wear."
— Sabrina Carpenter
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