As the Singapore Grand Prix lights up Marina Bay, Chivas Regal and Global Brand Ambassador Charles Leclerc unveil Chivas Regal Crystalgold, a crystal-clear, ultra-smooth spirit that reframes heritage for the modern cocktail hour. Crafted from a bespoke blend and refined through a pioneering filtration process, Crystalgold showcases technical excellence, delivering remarkable smoothness and transparency while preserving the depth of character and craft associated with the Chivas Regal brand signature style.
“We’ve always believed that innovation should enhance tradition, not erase it and Chivas Regal Crystalgold is the epitome of that,” says Sandy Hyslop, Master Blender, Chivas Regal. “Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience. Our goal with Chivas Regal Crystalgold wasn’t just to innovate, it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours.”
Uniting the mixability and versatility of a clear spirit with the depth of flavour and craftsmanship of a dark, oak-aged spirit, Crystalgold is perfect for those sundowner moments. It can be enjoyed neat, on the rocks, or in a cocktail for a distinctive, ultra-smooth drinking experience.
Leclerc’s precision mindset off the circuit carries through here. “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” says Charles Leclerc. “That philosophy deeply resonates with me… Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”
To mark the launch, Leclerc and Chivas co-created the Leclerc Spritz: citrus, elderflower and mint, elevated with champagne and Chivas Regal Crystalgold, a modern twist on a timeless favourite.
“With 75% of consumers seeking spirits suited to afternoon-to-evening occasions, Chivas Regal Crystalgold meets a growing demand for spirits that are lighter and more versatile, while filling a unique space in our brand portfolio,” adds Nick Blacknell, Marketing Director, Chivas Regal. “It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic, and ahead of the curve.”
Chivas Regal Crystalgold will be available from October 1 at select UAE retailers, including MMI (locations to be confirmed). For audiences of legal drinking age only. Please enjoy responsibly and never drink and drive.
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