Valentino Reimagines The Digital Landscape With The DeVain Project

Maison Valentino steps into digital experimentation with a newly unveiled project centred on the Valentino Garavani DeVain bag. Conceived as a multi-chapter visual exploration, the initiative brings together nine international artists who use the piece as a starting point for a series of distinctive, imaginative stories. Rather than relying on traditional campaign frameworks, Valentino positions the DeVain within a space where artistic freedom shapes the message.

The project begins with contributions from the first five artists: Thomas Albdorf, Enter The Void, Paul Octavious, Albert Planella and Tina Tona. Their creative approaches offer sharp contrasts—in technique, tone and rhythm—establishing an atmosphere of discovery that carries through the entire concept. The remaining artists, set to be revealed in early December, will complete the digital constellation, each adding another angle to the evolving portrait of the DeVain. 

At the heart of the project is the idea that an accessory can operate as a narrative instrument. The DeVain becomes the focal point through which each artist examines perception, identity, texture, movement and the shifting language of digital imagery. It is treated as a dynamic presence, capable of adapting to the conceptual terrains in which it is placed.

Enter The Void delivers one of the most striking early works: a surreal underwater desert hotel where fish drift slowly through arched corridors and the DeVain bag floats as if suspended between waves and architecture. The environment feels simultaneously serene and disorienting, inviting viewers into a zone where familiar references slip into softer, dreamlike shapes. Within this setting, the bag acts as both anchor and curiosity—present, recognisable, yet transformed by its surroundings.

Other artists explore different methods of reinterpretation. Some manipulate scale and structure; others play with distortion, atmospheric light or layered compositions. The diversity of approaches showcases how digital tools can extend artistic intention, creating experiences that feel sculptural, photographic or cinematic depending on the creator’s hand.

With “Nine International Artists Interpret The Valentino Garavani DeVain Bag Through An Experimental Visual Narrative” as its guiding theme, the project demonstrates Valentino’s interest in exploring new forms of expression. As the final chapters prepare to surface next month, the initiative already stands as a compelling example of how fashion and digital artistry can converge to produce work that resonates across visual disciplines.