ZEGNA Elevates Italian Craftsmanship to Global Heights with SS26 Show in Dubai

In a daring and visionary move, ZEGNA is set to unveil its Summer 2026 collection in Dubai, marking the first time the maison has presented outside the traditional Milan Fashion Week calendar. On June 11, 2025, the iconic house will bring the essence of Italian luxury to one of the world’s most dynamic style capitals, reinforcing its dedication to craftsmanship, innovation, and global influence.

This groundbreaking decision—executed in full collaboration with Camera Nazionale della Moda Italiana — demonstrates ZEGNA’s commitment to redefining the landscape of luxury fashion while staying deeply rooted in its Milanese heritage. The SS26 showcase will be the pinnacle of a curated, week-long series of exclusive experiences, designed to captivate the brand’s most discerning clients, industry insiders, and elite members of the international press.

“As a house that has always looked beyond borders, we are honored to bring the artistry of Made in Italy to Dubai,” states Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This moment is about more than a runway show — it is a testament to the enduring power of Italian craftsmanship in a globalized world. Dubai represents the future of luxury: a confluence of cultures, a hub of innovation, and a beacon of modernity. While Milan remains our heart, we embrace the movement and evolution that define contemporary luxury. Dubai is the perfect canvas for the next chapter of our journey.”

To commemorate this milestone, ZEGNA will also debut VILLA ZEGNA in Dubai — a traveling immersive concept inspired by the original home of Ermenegildo Zegna. Following its celebrated chapters in Shanghai and New York, this latest edition will invite guests to explore the maison’s unparalleled legacy of artistry, sustainability, and forward-thinking design.

With Dubai as its stage, ZEGNA once again sets the bar for luxury fashion, proving that true elegance knows no boundaries.