Muscat’s fashion moment is here. As the city opens itself to a global audience; through travel, trade and a new wave of design voices, it’s doing so without losing its roots. The result is a distinctly Omani fluency: pieces that move with modern life, honour modesty and carry storytelling in every stitch.
Amal Al Raisi’s Spring/Summer 2025 collection, “A Post Card from Muscat!” is a poetic homage to the capital’s history and spirit, envisioned for today’s confident woman. Marking 20 years of the atelier, the collection distils heritage into clean, wearable silhouettes that feel as relevant at a gallery opening in London as they do at an Eid gathering in Muscat.
Old Muscat’s past as a maritime hub, where routes once linked the Persian Gulf and the Indian Ocean, frames the collection’s narrative. You see it in lines that echo fortresses (strength and protection), and in details that reference exchange and craftsmanship. At its heart is the white rose, an Omani cultural emblem named in honour of Her Honourable Lady A’Sayyida Al Jalila Ahad Bint Abdullah Bin Hamad Al Busaidiyah - a symbol of compassion and quiet power that threads through prints and embellishments.
Designed for the region’s busiest social calendar, SS25 champions versatility. Flowing kaftans, sculpted dresses, ruffled cuts and tailored sets lean modest yet modern, with proportions that flatter and styling options that go the distance. Think day-to-night ease, travel-friendly fabrics and looks that can be re-styled and re-worn. a true event-season wardrobe.
Colour moves from luminous Golden and Creamy Beige to deeper, regal notes of Spiced Magenta, Mauve Gray and Bottle Green. Lightweight, breathable textiles carry signature house prints—White Rose, Prim Rose, Sky Black and White Sand, creating a graceful dialogue between landscape, flora and form.
Embellishment and embroidery take centre stage: intricate goldwork, tone-on-tone motifs, and advanced 3D embroidery create depth and soft movement. Shimmering gold accents catch the luxurious light, echoing the brand’s delicate and feminine vision.
As Amal Al Raisi celebrates two decades, the maison clarifies what has set it apart: a commitment to timeless elegance, cultural resonance and clothes that live beautifully in the real world. “A Post Card from Muscat!” is both tribute and trajectory, rooted in Oman, ready for everywhere.
