Fashion

Burberry Presents Back to the City

Burberry returns to its London roots with "Back to the City", a film and portrait series celebrating the capital’s people, style, and iconic landmarks.

Burberry unveils Back to the City, a film and portrait series celebrating the rhythm, architecture, and people of London. Conceived by Chief Creative Officer Daniel Lee, the project is both a love letter to the capital and a guided tour through its most iconic landmarks.

Shot along the route of an open-top red bus, the film captures a city alive with motion—from the National Gallery to the London Eye and Trafalgar Square. The cast blends London’s cultural voices, including musician Jimothy Lacoste, who composed the soundtrack, internet sensation Bemi Orojuogun—known as “Bus Aunty”—and models Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett.

“London’s uniqueness lies in its people,” says Lee. “That spirit is at the heart of Burberry.”

The film showcases highlights from the Autumn 2025 collection: fluid capelets, field jackets, leather bombers, tailored wool and cashmere suits, and Burberry Check woven into silk trousers, denim, and kilts. Accessories include the debut Strand bag, new shapes in the Highlands family, the Cotswolds tote, and footwear ranging from equestrian-inspired Cavalier boots to Rogue loafers and Matrix sneakers.

TEAM CREDITS:

Creative Direction: Daniel Lee.

Photographer/Filmmaker: Angelo Pennetta.

Director of Photography: Errol Rainey.