Dubai Born Sustainable Brand Opens Its Flagship Store

No matter which industry, a homegrown success story always hits differently. What homegrown brands have in common is the courage and conviction to grow an idea, adding an authentic flavour of the region. SILKYLICIOUS is one such story.

Danara Zhamadilova, Creative Designer and Founder, with daughter Alua Sapargali, Operating Manager and Co-founder

At the heart of SILKYLICIOUS is the unique bond between a mother and daughter, Danara Zhamadilova, Creative Designer and Founder, and daughter Alua Sapargali, Operating Manager and Co-founder. Their collaborative efforts ensure that every piece embodies the brand's ethos of combining timeless elegance with modern modesty. Together, they have built a family-run business that values quality, uniqueness and the essence of silk. This month, they announce the opening of its flagship store in The Mall Jumeirah. The new location marks a significant expansion for the brand in the heart of Dubai, bringing its exquisite range of silk abayas, two-piece sets, dresses and more to shoppers.

"This Dubai born sustainable brand is committed to quality and elegance, with each piece meticulously crafted from the finest silk fabrics sourced from Kazakhstan and Uzbekistan."

Founded in 2019, this Dubai born sustainable brand has quickly gained recognition for its commitment to quality and elegance, with each piece meticulously crafted from the finest silk fabrics sourced from Kazakhstan and Uzbekistan. SILKYLICIOUS garments are crafted from high-quality fabrics, consisting of 80% viscose and 20% elastane. These fabrics have an average density of 85-96 grams per square meter, making them lightweight, breathable and exceptionally durable. Unlike chiffon, SILKYLICIOUS fabric features a matte muted sheen, ensuring a sophisticated look that does not wear out easily.

Neon Pink Silk Dress

The brand's presence in The Mall Jumeirah underscores its dedication to providing luxurious, yet accessible fashion options for women who appreciate modesty and sophistication.

The majority of SILKYLICIOUS's client base comprises women who prefer a more modest and elegant fashion style. The brand boasts a diverse and international clientele, including customers from the UAE, Kazakhstan, Saudi Arabia, Qatar, France, Ukraine and Russia. Among its esteemed clients are celebrities, bloggers and women from royal families.

"We are excited to introduce SILKYLICIOUS to the vibrant community of The Mall Jumeirah," said Danara Zhamadilova, Creative Designer and Founder of SILKYLICIOUS. "Our new store will showcase our latest collections, including our signature abayas and exclusive two-piece sets, designed to embody the essence of timeless elegance."

The Mall Jumeirah location will not only serve as a retail space but also as a destination for fashion enthusiasts seeking unique and high-quality silk garments. With its strategic placement, SILKYLICIOUS aims to cater to a diverse clientele, including residents and international visitors.